OK Go didn't find an audience until 2005, when the band began creating homemade music videos to support its combination of off-kilter guitars, Pixies/Cars fetishism, and straightforward power pop sensibilities. Recognizing the growing popularity of websites like YouTube, the group shot a campy dance video for "A Million Ways," a song from its sophomore album, Oh No. It quickly became the most downloaded music video in history, and OK Go won a Grammy Award for their follow-up subsequent video -- this one featuring t he bandmates dancing on treadmills -- while continuing to produce clever, melodic pop music.

Continuing a career that includes viral videos, New York Times op-eds, a major label split and the establishment of a DIY trans-media mini- empire, collaborations with pioneering dance companies and tech giants, animators and Muppets, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved.